Marketing Insider Group

JANUARY 10, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Scope Out Successful Campaigns. What hashtags they’re using.

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Research Campaigns Tips Content 100

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Can you give marketers three tips to connect with these hard to reach decision makers? I noticed you use Twitter frequently and have an active blog.

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

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Twitter B2B Marketing Tips Planning 48

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Can you give marketers three tips to connect with these hard to reach decision makers? I noticed you use Twitter frequently and have an active blog.

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

Here are a few tips to help you win: Use the word “you” to speak directly to the reader. Social proof is the reason you think a Twitter account is worth following because it has a lot of followers already. I’d love to hear about how you’ve incorporated these tips into creating great landing pages for your business.

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Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. LinkedIn is probably the best way to reach me or on Twitter @MoniOloyede.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Six Effective Tips To Increase Your B2B Sales Conversions. Image credit: Marketo. You can find him on LinkedIn or Twitter. Segment your leads religiously.

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B2B Sales Top of Funnel Conversion Peer-to-peer 259

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Tools like Sharethis.com and Addthis.com let you install social media for Facebook, Twitter, Instagram, and other social channels on your site. The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing Websites Tips Content Click Rate 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Many of your buyers are talking about hot topics in your space on Twitter.

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.

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Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

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Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

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Twitter Personalization B2B Thought Leadership Planning 48

Only B2B

FEBRUARY 7, 2018

Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Twitter URL: [link].

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Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Lead Gen Twitter Lead Scoring Lead Ranking 48

KoMarketing Associates

AUGUST 23, 2016

For example, the post highlighted above takes an extremely real and valid concern of families around the world and provides valuable tips to educate and help the situation. This Company Page has found a great balance of providing their audience with helpful tips, educational resources, trending discussions, and brand specific content.

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Linkedin Enterprise Management Work Management Examples 120

SnapApp

JANUARY 4, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Scope Out Successful Campaigns. You’ll learn things like …. Pew Research Center.

Research 61

Research Campaigns Tips Content 61

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter. Let us know in the comments and share tips of your own!

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Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! She also discusses the top 3 executive concerns with L2RM and some tips on how to work on them: Revenue focus: calibrate the marketing team to the goal of revenue. Be sure to follow The Marketo Summit on twitter at #mus12.

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Marketo Enterprise Management Allocation Forrester 48

ViewPoint

MAY 30, 2012

Marketing and Sales Alignment: Beyond the Tipping Point. Click to start video at this point — Andrew notes that sales and marketing alignment is beyond the tipping point with companies realizing that alignment is key. DemandGen Report on Twitter: @DG_Report. DemandGen Report Newsletter: www.demandgenreport.com.

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Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Missed the countdown? Click here! trzQcRei6l. —

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

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Social Media B2B Thought Leadership Media B2B 134

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. As Marketo points out, “Revenue might be the result of someone coming to your website because of your super compelling tweet and converting. 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Think Beyond B2B.

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Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Budget Programs Email Marketing Campaigns Marketing Budget 48

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

markempa

JUNE 29, 2009

.  If you are still on the fence or if you are still struggling with how to fully utilize social media, I encourage you to check our Ambal Balakrishnan’s article, “Tips on how B2B marketers should leverage social media.”. ClickInsights: Tips on how B2B marketers should leverage social media.

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30 B2B Social Media Tips for 2016. The 10 Don’ts of Twitter for B2B Marketing. Remember when I said curated posts tended to do well?

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B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30 B2B Social Media Tips for 2016. The 10 Don’ts of Twitter for B2B Marketing. Remember when I said curated posts tended to do well?

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B2B Marketing B2B Planning Work Management 120

Adobe Experience Cloud Blog

DECEMBER 20, 2018

You don’t have to wait though—many of these tips can be implemented now for a financially stable start to 2019. B2B Tips and Tricks. B2C Tips and Tricks. The post How to Survive and Thrive This Holiday Season and Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. two years ago to 6.8

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Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Twitter page: This is the millennium’s version of “a little birdy told me.” I hope that these tips have been helpful. Sign me up!

Marketing Automation Services 48

Marketing Automation Services Tips Thought Leadership Marketo 48

Adobe Experience Cloud Blog

OCTOBER 1, 2012

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. Marketo: In your book you discuss the importance of utilizing LinkedIn groups versus Facebook fan pages, can you touch on this?

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Lead Generation Linkedin Optimization Tips 48

Adobe Experience Cloud Blog

JULY 14, 2017

Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account).

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Thought Leadership Marketo Class Paper 134

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

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Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Heinz Marketing

OCTOBER 19, 2019

Thanks for the tips, Kate Athmer. Great article via Marketo. Great tips, Cody Bernard. How 10 Companies Use Twitter’s Unique Features for Growth. Some examples to follow to make sure you’re getting the most out of twitter for your company. How to Determine the ROI of Account-Based Marketing.

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Intent Data Intent Account Based Marketing ABM 42

Adobe Experience Cloud Blog

DECEMBER 3, 2015

Make sure to include contact information like your Twitter handle and LinkedIn profile URL ( which you can customize ) to drive people to learn more about you and your business from your digital presence. They serve as an essential leave-behind, so use them as an opportunity to promote social interaction. Give away hard copies of content.

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Tips Thought Leadership Marketo Ad Exchange 48