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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Here are three tips to help you get Marketo set up for success. Results and Success.

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7 Marketo Report Types and When to Use Each

SmartBug Media

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

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Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Tip #1: Remember You Have Options. Tip #2: Make It a Conversation. Tip #3: Share Whatever Is Most Useful. Technical Considerations for GoToWebinar and Marketo. That’s great!

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3 Tips for Efficient Wait Steps in Marketo

SmartBug Media

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. Here are three tips for using wait steps well. Know When Marketo Wait Steps Shine. Understand Your Options.

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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

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Upping Your Game with Marketo Workspaces

SmartBug Media

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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The Most Underrated Stage of Marketo Value Realization

Perkuto

If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback. Unless tech solutions solve business challenges, they are meaningless.

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