television 
Adobe Experience Cloud Blog
OCTOBER 12, 2015
That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. It is a challenge.
Ambal's Amusings
MARCH 18, 2010
For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? First some background for those of you who would not stoop so low as to know who Snookie or what the Jersey Shore reality television show is. Marketo's Modern B2B Marketing.
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Adobe Experience Cloud Blog
JANUARY 9, 2012
For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. This can also apply to radio, television and other “ancient” lead generation methods. Test the offer. Bring New Media to the Old School.
Heinz Marketing
APRIL 22, 2019
But I’m kind of with you in that it’s so fun watch it on the television, because it’s just a beautiful place. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. I didn’t really know that much about Jon Miller when he was at Marketo.
Full Circle Insights
NOVEMBER 25, 2020
“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. White Papers. Additional Resources. Case Studies.
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