The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Where was I, you ask?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

The Point

SEPTEMBER 19, 2012

Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference. Adapted from the white paper: “ Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers ”.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Heinz Marketing

APRIL 22, 2019

The second thing is you find is, you have junior telemarketers reading from scripts, following a cadence, it might be provided by some technology solution. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. We got to take a quick break, pay some bills.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. Lead generation agencies (especially telemarketing agencies) often work on a retainer basis, with an initial setup fee followed by a rolling commitment.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Full Circle Insights

APRIL 15, 2021

We’ve had customers tell us that if they had to strip their martech stack down to bare essentials, they’d keep the CRM, where they create and collect leads, plus their primary marketing automation system (Marketo, for example) and their Full Circle Insights solution to measure everything. White Papers. Additional Resources.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85