Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report: Top 5 Marketing Tactics Tech Buyers Hate: . Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

FEBRUARY 26, 2013

Once an unproven strategy , marketing automation has emerged as a vital B2B tactic. Systems like Marketo can unify marketing and sales efforts. Marketo can connect with Salesforce and Microsoft Dynamics systems, further simplifying the outreach process. Rather, they provide a way to stay regularly connected to potential clients.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Tactics (Primary). Tactics (Secondary). Digging into the results publicized in these case studies, what does B2B success look like? Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

DECEMBER 16, 2013

How do infographics fit with other content marketing tactics? This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g., This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g.,

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

JUNE 24, 2015

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.

Work Management 100

Work Management PR Marketing Management Pricing 100

Webbiquity

FEBRUARY 11, 2013

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.

Twitter 100

Twitter Tips Tools Tactics 100