Oktopost

APRIL 14, 2021

By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success. Collaboration is one of those “marketing buzzwords” that gets thrown around a lot. But if you dig into what the term really means, it’s all about giving teams the time to concentrate.

Activities 107

Activities Tactics Creativity Transparency 107

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. How to leverage search and content analysis to inform tactics and improvements.

Case Study 120

Case Study Case Studies Marketo Studies 120

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

FunnelEnvy

MARCH 22, 2020

I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. As a result, this guide is very tactical in nature, with the end goal of helping you answer the question ‘What impact is my onsite campaigns/tests having on revenue?

Marketo 52

Marketo VALS Campaigns Marketing Analytics Tools 52

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer. Does yours?

Marketo 100

Marketo Class Training Budget Programs 100

The Lead Agency

JUNE 7, 2023

Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy. Understanding Your Ideal Customer and their Pain Points According to Marketo 63% of leads that aren’t ready to buy, eventually convert given the relationship is nurtured.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Valasys

MARCH 14, 2019

It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. Marketo selected ON24 as the company’s global webinar provider so as to deepen the engagement and data of their own marketing experiences.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

Adobe Experience Cloud Blog

DECEMBER 5, 2018

The short-term marketing tactics that work tend to be a form of price promotion. And don’t discount other digital marketing tactics that can drive more in-store sales. When you’re pressed to implement a tactic to close the gap, you need a high degree of confidence in the expected short-term impact across in-store and online channels.

Tactics 134

Tactics Planning Paid Search Agency Urgency Marketing 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Plot Your Follow-Up Tactics. Decide which tactics you will use before your event. Perhaps it’s a combination of tactics that will work best for your company. Implement your Follow Up Tactics.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Valasys

DECEMBER 21, 2022

But first, let’s talk about the types of links that exist so that you can understand the tactics for building the correct links. Best Link-Building tactics to grow brand authority. For marketing blogs, it’s G2, Marketo, and SEMrush. Therefore, a high authority causes a high ranking for a search query. Guest posting.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

ANNUITAS

MARCH 31, 2015

According to Content Marketing Institute 2015 B2B Benchmark Study , 69% of study respondents said in-person events are the most effective B2B tactic —five years in a row. Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. Marketo’s Future Remains Bright.

Marketo 48

Marketo Acquisitions Marketing Automation Services B2B 48

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report: Top 5 Marketing Tactics Tech Buyers Hate: . Cold calling .

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Litmus

JULY 16, 2020

Moni was recognized as a Marketo champion earlier this year, and has the eyes of nearly 23,000 people on Twitter as she features content covering the latest advancements in digital marketing. The email industry has been buzzing about Dark Mode for months, but it’s a tactic that could use a bit of a spotlight.

Tactics 61

Tactics Budget Programs Paid Search Agency Buzz 61

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. It represents a shift from a tactical, ‘random acts’ demand state to a sustainable and strategic mode for enterprise organizations.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . 3 Online-to-Offline Campaigns Made Possible with Marketo.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Televerde

AUGUST 29, 2019

The emergence of new technologies and tactics is enabling B2B marketers to intelligently target accounts with similar demographics and needs and build coordinated plays to reach those accounts with advertising throughout the sales cycle. There are so many ways you can personalize every ABM tactic you decide to use.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. However, outbound shouldn’t translate into “spray and pray.”

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. This is how (tactical) growth hacking for a product evolves into (strategic) growth marketing for the enterprise.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Adobe Experience Cloud Blog

FEBRUARY 14, 2013

by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. Interested in learning more highly effective tips and tactics for Facebook advertising?

Tactics 48

Tactics Facebook Advertisements Advertising 48

Oktopost

DECEMBER 1, 2021

Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Adobe Experience Cloud Blog

MAY 6, 2014

That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. Download our brand new Content Marketing Tactical Plan to take your content planning to the next level. What are the elements of a well-run content marketing machine?

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Use tactics that engage your prospects. She then goes on to discuss her experience at CenturyLink and how they changed their marketing tactics to engage more socially. And the best tactic to get people talking about you? We are trending in San Francisco.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Vidyard

MARCH 12, 2014

(Hint: Yup) From the very first email sent using their shiny, new Marketo instance to the email campaigns they ran just last week, ClearFit has been using video extensively in email, and reaping the rewards too. The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard.

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Keep reading…).

Marketo 48

Marketo Budget Programs Terms and Conditions Thought Leadership 48

Martech

DECEMBER 6, 2021

At Perkuto, we apply these two tactics: 1. Documentation serves as the base work that anchors the architecture of what you’re building in Marketo (or any marketing automation or CRM platform for that matter), and it will also help your team improve efficiency. . Is there a subscription and/or preference center in Marketo?

Resources 102

Resources Lead Scoring Lead Ranking Advertising Agencies 102

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. The post How Smart Startups Are Outsourcing Marketing | 4 Key Areas appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers love to specialize.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

DECEMBER 17, 2009

So here at Marketo we did a quick list, of our views and misses and targets and hits. We've gathered together the 5 Golden Rules , of trends and tactics, of strategies and tools. Where your tactics this year become strategies next, so your company will grow and your career will be blessed.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. Location: Bethesda, MD, USA. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122