SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. Take the time to poll your social media audience the same way you study the data for your website. Improve your social media presence by studying current trends.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Digging into the results publicized in these case studies, what does B2B success look like? Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

OCTOBER 31, 2018

Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos.

Brand Identity 124

Brand Identity Branding Ethics Opinions 124

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. We’ll use an ecommerce store as an example here. Share your process in the comments section below.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” This is something that digital publishers do really well, including sites like Netflix and YouTube. It really gets to the point and doesn’t use fluffy words.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

SpotMe Blog

SEPTEMBER 15, 2022

Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? Case studies. Write a detailed case study about your event speakers and their achievements. Top marketing tools such as Salesforce, Marketo, and Hubspot do this.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

However, I love studying the habits of professionals at the top of their game in any industry, especially because my own career has taken quite a non-traditional path. I’ve loved music my entire life, but my curse is this: I am the most terrible singer you’ve never heard. Back to Erica.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 30, 2017

And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed community and activism campaign of all time. Stir up a debate. . Share what other tips and tricks would you recommend in the comments below!

Brand Identity 48

Brand Identity Branding Thought Leadership Content 48

Heinz Marketing

JULY 5, 2021

If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. And I’ve studied a lot, just background of my job, I’ve studied a lot about engagement. Well, I’m going to guess for your business, you probably need them Marketo certified anyway. What do you think?

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Adobe Experience Cloud Blog

JANUARY 19, 2012

A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. A 2011 Worldcom Public Relations Group study showed B2Bs are extending their reach to the major social media channels. Youtube 69%. The Top 4 Social Channels Are Getting B2B Action.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Vidyard

OCTOBER 7, 2015

In my studies I’ve seen uplifts in conversions of up to 219 percent, and simply including a name in an email increases open rates by up to 41 percent. As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

“In my studies I’ve seen uplifts in conversions of up to 219 percent, and simply including a name in an email increases open rates by up to 41 percent. Adding one-to-one personalization to the experience empowers marketers and sales reps to stand out by speaking to customers as individuals and truly personalizing their message.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

In my studies I’ve seen uplifts in conversions of up to 219 percent, and simply including a name in an email increases open rates by up to 41 percent. As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Distribution : YouTube, social networks, video ad networks. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. Content Types : Customer testimonials, case studies, how to get started videos, interviews with industry influencers. video b2b'

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Vidyard

NOVEMBER 11, 2016

Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content. Finalists: Cisco, Marketo. Video Marketing Trailblazer.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Bring Together All Your Enterprise Content — Social/Blog.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Bring Together All Your Enterprise Content — Social/Blog.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Tom Pick's blog Webbiquity.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

OCTOBER 14, 2016

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. China Daily estimates that 400 million Chinese citizens are studying English in some form. In effect, Chinese citizens without a VPN can only access authorized websites.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Adobe Experience Cloud Blog

DECEMBER 29, 2015

And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. Studies show that even smiling over the phone alters how you sound and that people are much more receptive. Your audience needs to be paying attention for anything to get through to them.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). The Rundown: Case studies and best practices about the latest and greatest in social marketing, from personal branding/social media genius Kim Garst. Check it Out: Mashable’s “Social Media” Section. We Are Social.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 24, 2014

This 4 th edition includes case studies, actionable tips, and updated strategies for all the major social media channels, including Instagram and Pinterest. Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? Then don’t miss this bestselling how-to guide. Highly Recommended.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

ConvertKit

JANUARY 15, 2021

Well, Marketo decided to find out. Marketo 2018 ). A study by Econsultancy and Adestra found 82% of respondents are performing basic segmentation on their lists , using obvious characteristics like gender or geography, suggesting it’s common practice among larger brands ( Econsultancy 2019 ). Birthday emails generate 3.42

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

A Convergys Corp study found that a negative review on Facebook, Twitter or YouTube can cost a company 30 customers. The Evolution of a Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Social media has become the new channel with 716 million is projected to be spent on social media in 2011.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Directive Agency

JULY 5, 2018

It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns. On the marketing side, you do blogs and occasionally, a guide. ” That was my life. That’s what we did here for a very long time.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Then you’re done! Linkedin Ads. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

OutboundView

FEBRUARY 28, 2019

For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Finally, we recommend uploading video, audio, and presentation content to social media networks like YouTube , SoundCloud , and SlideShare.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Heinz Marketing

JULY 12, 2020

I was madly looking at a number of case studies, whitepapers, webinars, blog posts, e-books. I could convert high performing blog-posts into PDFs and use them in Marketo nurture campaigns. But what happens after Marketo campaigns are up and running, and I move on to the next project? Coolest part for me? Analytics!! :

Top of Funnel 107

Top of Funnel Marketo Lead Scoring Lead Ranking 107

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

seo.co

NOVEMBER 8, 2021

They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service. It features tons of case studies and analysis, as well as insights from industry leaders. Social Media Today. Think With Google.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98