ViewPoint

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Internet Radio - Its Time Arrived Several Years Ago!

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This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

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Via Marketo. Additionally most respondents prefer building their own lists, the study found, as opposed to using lists rented or bought from third parties. Build A Content Hub That Converts. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web.

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Does Your Sales Team Know How to Follow-Up on a Lead?

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The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Set sales straight—it’s a win win. Many sales reps lack insights on the best way to follow up on a lead. The day of the call.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Click to start video at this point — Chris references studies that show direct mail is increasing in popularity, and he comments this may be because the email inbox is so crowded today.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.