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The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Lenny's Newsletter

In today’s podcast, we discuss: • What exactly marketing technology is • What a Martech person can do for your business • When to hire a Martech person and what to look for • Austin’s favorite tools • Advice for doing attribution • Frameworks on tooling, systems, and building vs. buying • How to (..)

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Did you know that YouTube is the second largest search engine in the world? For example, Lean Startup Circles bring startup founders together to discuss existing challenges, share ideas, and network with their peers: Can you bring your industry together to share challenges and new ideas? Start Using Video. With over 1.9

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Sponsor: Marketo. Description: Whether you are a Marketo user or not, attendees of Marketing Nation Summit walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing operations, innovation, digital transformation and advertising. Cost: TBA. Sponsor: NA.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. There are several common marketing pitfalls that need to be avoided by EdTech startups.

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Going From Impossible to Inevitable: A Case Study on Inbound Marketing

Engagio

Startups are hard. But startups are exciting. Yes, it’s the story of how Jon Miller did inbound in the early days at Marketo versus how we’re doing it at Engagio. Watch on YouTube ). And I thought it was really interesting, because he was the original co-founder of Marketo. Here’s my conversation with Aaron.

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Sales Pipeline Radio, Episode 251: Q & A with Shawn LaVana @shawnlavana

Heinz Marketing

If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. So my background real quick, I’ve been a startup marketer for basically, the entirety of my career, so growing companies from about 10 million to a hundred million in that scale up phase. Shawn: Yeah, sure. ” Right?

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip