Net-Results

OCTOBER 31, 2019

We think we do it better than our competitors: our platform is easier to use than, say, Pardot or Marketo and we include unlimited live support. The post How do you market your B2B startup well during a demo presentation? Finally, we’re bootstrapped and haven’t taken on outside funding. That’s personality. That’s personality.

Startups 73

Startups B2B Marketing Marketing Automation Services B2B 73

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo. Sometimes they hit (Hillary Clinton at Marketo 2015), but often they don’t. And boy did the events deliver!

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

ANNUITAS

NOVEMBER 16, 2020

Adobe Certified Expert- Marketo Engage Business Practitioner, Adobe Certified Master – Marketo Engage Architect, SFDC Certified Administrator, 7x Marketo Champion, Atlanta Marketo User Group Leader, Part of 2020 Fearless50, 2x Marketo Champion Alumni Ambassador. Certifications (and more!):

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

KoMarketing Associates

JANUARY 19, 2022

By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Marketing Automation Platforms Like Marketo and Pardot. Lauren Patrick, VP of Marketing at Curricula. 71% of customers expect companies to be able to communicate with them in real-time.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Biznology

JANUARY 19, 2018

Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Quotable quote: “Process is everything.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Outgrow

FEBRUARY 4, 2021

But if you’re a Marketo user this might be the right time to pause and thank your stars. As you might know, Munchkin is Marketo’s custom Javascript tracking code that tracks visitors on websites and landing pages. All you have to do is to go to your Marketo account to copy your Munchkin ID. Startup Special.

Outgrow 52

Outgrow Product Marketo Startups 52

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 She has also been named a LinkedIn Top Voice.

Account Based Marketing 86

Account Based Marketing ABM DemandBase Marketing Analytics Tools 86

6sense

NOVEMBER 9, 2021

If you’re a startup and have a small marketing team, Marketo can be total overkill. IMO the user interface is HORRIBLE and you need a true Marketo expert to set it up and run it, whereas HubSpot is much more intuitive and you can figure it out without specialized training. For most startups, HubSpot is a great place to start.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. What do they talk about: All things startup focused.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClickZ

APRIL 30, 2020

30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses.

Top of Funnel 97

Top of Funnel Paid Search Agency Companies Marketing Automation Services 97

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. What do they talk about: All things startup focused.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro. jonmiller Jon Miller Chief Marketing Officer, Demandbase . randfish Co-Founder of SparkToro .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Lenny's Newsletter

AUGUST 13, 2023

Find the full transcript at: [link] Where to find Austin Hay: • LinkedIn: [link] • Threads: @austinahay Where to find Lenny: • Newsletter: [link] • Twitter: [link] • LinkedIn: [link] In this episode, we cover: (00:00) Austin’s background (03:58) What marketing technology is (06:17) The difference between typical (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Webbiquity

SEPTEMBER 29, 2020

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. Getting and using their feedback is vital to the success of your startup and business. They are going to use your product / solution.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Years ago I was a part of a startup with a two-person marketing team that made the decision to implement a marketing automation platform. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. That said, more than 35,000 companies this year still expanded their markets through this avenue.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Martech

SEPTEMBER 14, 2023

The companies range from mid-market startups to large public enterprise companies. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Early-stage startups in your sector are a great place to monitor activity and customer sentiment.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 123

Adobe Experience Cloud Blog

JUNE 27, 2019

However, thinking like an entrepreneur does not require setting up a startup inside an organization. The post How Thinking Like an Entrepreneur Can Supercharge Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lead Ranking 132

Lead Ranking Thought Leadership Startups Marketo 132

Adobe Experience Cloud Blog

MAY 31, 2017

In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. For example, an early-stage startup may not need the same acceleration options that a later stage startup needs.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketo 115

InsightSquared

APRIL 12, 2018

Most recently I was head of product management at a MAP startup in Boston. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. I’ve worked with marketers and MarTech tools for most of my career. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Years ago I was a part of a startup with a two-person marketing team that made the decision to implement a marketing automation platform. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Adobe Experience Cloud Blog

JUNE 28, 2016

He explained that nearly two years ago, a partnership between them and Marketo wouldn’t have been of interest because “Marketo was aligned to the CMO, and we are aligned to the CIO.” Fast forward to today, and we both see these worlds merging at a rapid pace, portending significant opportunity for improvements and change.

Digital Transformation 99

Digital Transformation CMO Thought Leadership Marketo 99

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Source: Marketo).

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. That said, more than 35,000 companies this year still expanded their markets through this avenue.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Markempa

NOVEMBER 29, 2016

According to Jill Rowley, “…we’re long overdue for transformation, a modernization of the way we sell…” I recently interviewed Jill Rowley, Chief Evangelist and startup advisor for #SocialSelling. Jill’s made a huge impact in the marketing automation community.

Marketo 40

Marketo Marketing Automation Services Startups Demand Generation 40

Leadspace

JUNE 10, 2016

Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation? In his Chief Marketing Technologist Blog, Scott Brinker wrote, Big deals for Marketo and Demandware, but what do they mean? Here it comes. Definitely worth a read.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Marketo can collect a wide variety of data, which is a significant advantage over its competitors . Now let’s dig into a few platforms shall we? Marketing Automation Platforms.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Launch Marketing

JANUARY 11, 2019

RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fueled by big data to provide an intuitive property list and search tools, digital marketing capabilities and real-time performance analytics. The Project.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Martech Advisor

OCTOBER 23, 2019

These features make the tool the right choice for startups and small- and medium-sized business (SMB) marketing teams. The pricing for the tool ranges between $9 to $229 per month, making it a natural choice for startups not wanting to invest heavily in marketing automation. The tool can be easily integrated with multiple platforms.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Heinz Marketing

JULY 5, 2021

So my background real quick, I’ve been a startup marketer for basically, the entirety of my career, so growing companies from about 10 million to a hundred million in that scale up phase. There used to be all these companies that were right next to MIT that were pretty small, startup companies that you’ve probably never heard of.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Valasys

FEBRUARY 19, 2024

Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SalesIntel

DECEMBER 6, 2023

Due to its diversity, CRM can benefit any business – from a startup to a large enterprise. Noteworthy lead management tools include: HubSpot Marketing Hub Overloop OptinMonster SalesIntel Marketo Pardot Skrapp ActiveCampaign Keap (formerly Infusionsoft) Datanyze 6. Choosing the right CRM is a tough ask for businesses.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Webbiquity

JULY 12, 2016

1) Marketo. Best suited (like Marketo) for large enterprises. Sample review: “These top sales tools will help you grow your startup. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Google Review Count: 93,900. 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Engagio

JUNE 14, 2019

Startups are hard. But startups are exciting. Yes, it’s the story of how Jon Miller did inbound in the early days at Marketo versus how we’re doing it at Engagio. And I thought it was really interesting, because he was the original co-founder of Marketo. In fact, in the beginning, it can seem nearly impossible.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48