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NuSpark Consulting
AUGUST 23, 2018
First, Google’s algorithms spot the backlinks from third-party websites pointing to Company Z’s site and reckon they must be steering people to some valuable content. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. But that’s a subject for another blog post.
SmartBug Media
NOVEMBER 3, 2020
For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.
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ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
SnapApp
MAY 12, 2015
Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is pretty spot-on decision-stage content. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several.
Adobe Experience Cloud Blog
MAY 7, 2013
You’ve seen the topic in countless blog posts, webinars, white papers – you name it. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program.
Everything Technology Marketing
FEBRUARY 19, 2011
While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience.
Convince & Convert
MARCH 18, 2016
And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.
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