Smashmouth Marketing

OCTOBER 6, 2010

I thought it would be useful to create a Twitter List of the #IMS10 Speakers. Maria Pergolino, Marketo. Vern Imrich, Percussion Software. Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link].

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

ViewPoint

AUGUST 30, 2012

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. After all, not everyone is on Twitter, and email blasts are having diminishing returns. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Hinge Marketing

JUNE 30, 2015

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on features you may never use.

Work Management 48

Work Management Marketing Management Marketing Automation Services Software 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter. For example, intent data providers are not able to scan Gartner’s website to see who is reading the latest Magic Quadrant on Business Intelligence software.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. After all, not everyone is on Twitter, and email blasts are having diminishing returns. Understanding Your Buyer You’d probably be surprised at what you don’t know about your customer.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Hubspot

MARCH 3, 2020

In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. Additionally, the software offers tools to look into smart targeting and mobile integrations.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Content Standard

JANUARY 21, 2015

Being a content marketer in the enterprise software industry is no easy task. History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. And check out the content marketers to watch listed here: 25 Enterprise Software Content Marketers to Watch.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

KoMarketing Associates

AUGUST 23, 2016

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function. How effective is account-based marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Conversica

MAY 23, 2018

FOSTER CITY, CA - (23 May, 2018) Leader in Conversational AI Adds Former Marketo and Oracle Sales Executive to Executive Team as Company Expands in Markets, Capabilities and Geographies. Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations.

Enterprise Management 40

Enterprise Management Marketing Management Marketo Gartner 40

Launch Marketing

SEPTEMBER 16, 2020

LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity. Google Analytics is one of the most popular ways to monitor website activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Leadspace

JUNE 10, 2016

I bogged down in the details of what got hacked where, but something happened to 32 million Twitter passwords, and it looks like it wasn’t a good something. Passwords for 32M Twitter accounts may have been hacked and leaked , said TechCrunch. Marketo Acquisition News. DCG Webinar Recording: Marketo Goes Private With $1.8

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @bkardon What happens to >1000 marketing software companies?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Hubspot

JULY 5, 2021

The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Digital B2B Marketing

AUGUST 7, 2012

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. However, it isn’t the only viable approach.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Paid Social Media : Paid advertising via social media channels such as FB, Twitter, LinkedIn, Instagram paid ads. They then sent videos via Twitter congratulating each company on their standing in the Magic Quadrant.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

AUGUST 29, 2016

If someone searches “marketing automation,” for example, does he want to learn what the term means or does he want to buy software? Google Plus and Twitter Posts May Appear in Search Results. Google does, however, have a partnership with Twitter. It’s a long shot and not really worth the effort for most brands.

Social Media 113

Social Media SEO Media Lead Scoring 113

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. So what can be done to help the sales teams? The New “Buying Process”. “No alongside the interest.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

MARCH 14, 2017

Live streaming gives you an opportunity to capture the mindshare and become a thought leader in your market niche without a lot of investment in equipment and software. update on Twitter. Content Creation. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Contently

JANUARY 31, 2017

” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. Others, including Marketo, can pinpoint a user’s approximate location from an IP address, which means you won’t need to ask for an address. for nine fields.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Anyword

SEPTEMBER 29, 2021

AI writing software creates headlines, product descriptions, and even entire blogs with just a few clicks. The top AI writing software tools automate A/B testing to optimize conversions , while they can also predict which copy versions will convert even before they are released to the audience. Programmatic Advertising.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Instead of them telling their CRM and automation software whom to include in campaigns, the technology will tell marketers whom to target. But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. Everyone knows that one size doesn’t fit all.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Broadcast Your Brand. There are a variety of platforms you can use to reach your audience, many of which lend themselves to different audiences.

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

A Better Jones

JULY 30, 2019

If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed. Penn A self-proclaimed ninja on Twitter, Christopher also bridges the gap between marketing and digital technology with solutions that help marketers make the most out of their data.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only). Viewer history tracking (Pro and Enterprise only). IP filtering (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

JUNE 24, 2016

For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Augmented Reality.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# And that’s exactly what Marketo announced. Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Software trials and demos. For example, Twitter is a favorite for those who enjoy live-tweeting during events. Events are often one of the biggest marketing expenses. Customer satisfaction.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

chiefmartech

NOVEMBER 18, 2019

Marketo can be taught; cross-team communication is a gift. Customers are going to interact with your brand differently via Alexa than Twitter or email or phone. Rethinking Integration. I’ve written previously on this blog about what a more customer-centric stack could look like.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94