ViewPoint

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

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Why Marketing Management Must Master Deep Digital Analytics

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Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Does Marketing Own the Pipeline? About the Author.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

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Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. You can see a list here : on the SLMA Software Review. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Frequent and rapid new competitor product introductions.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team. Widespread Use of Outbound Marketing Among Software Providers. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.