Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. It is a challenge.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. " Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game.

Social Media 100

Social Media Media Paper Copywriting 100

Full Circle Insights

SEPTEMBER 12, 2022

You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. The Marketing and Sales Alignment Playbook White Papers.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It generates social media shares and inbound links. To do this you can use tactics like email and social media tools to bring potential leads to the landing page. Second, let visitors fill out forms to access white papers or eBooks. Content that is custom for your key personas will perform better too.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Like with any social media strategy , you need to envision what success looks like.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Conversica

JUNE 22, 2022

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Now, two-thirds of customers consult social media before making a decision. What If Your Organization Hasn’t Undergone This Mindset Shift?

Cost 52

Cost Digital Marketing Funnels Top of Funnel Funnel Advertising 52

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages. Take full advantage of marketing automation. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 4) Go Live on Social Media. If you haven’t noticed yet, live streaming is not-so-quietly beginning to take over social media. However, just like bad stories exist, bad case studies exist.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Many will waste money on advertising, and squander time on social networking. Hint: Tips, webinars, and white papers.). That White Paper Guy.

Paper 100

Paper Content Marketo Consulting 100

Ambal's Amusings

FEBRUARY 20, 2010

Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0. Winner can e-mail Gordon a white paper to review, or ask questions about a white paper project they're considering or working on. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

SEO 100

SEO Marketing Websites Paper Marketo 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. I’ve listed each influencer and their social handles below. Want more details? Ann Handley. Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Insights can be used to engage visitors across email, web, social, and mobile channels for a full omni-channel approach. What potential do you see with AI built for marketers?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Lake One

NOVEMBER 19, 2020

If you’re planning to do social media marketing, you’ll want to identify the social sites that your personas are utilizing and create a posting schedule. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Biznology

JULY 18, 2016

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Adobe Experience Cloud Blog

AUGUST 22, 2018

PPC Mistake #2: Not Accounting for User Intent Differences in Search, Social, and Display Campaigns. This is because search, social, and display audiences don’t behave the same way, and identical ads, even if they promote the same offer, won’t work on all audiences. They have low buying intent and motivation.

PPC 107

PPC Advertisements Advertising Campaigns 107

Adobe Experience Cloud Blog

APRIL 17, 2011

by Maria Pergolino Today, business buyers are savvy and turn to search, social networking and peer recommendations rather than company sales teams when searching for business solutions. To build revenue, the question still remains: should B2B social media be used as a sales channel? Should Social Media Be Used as a Sales Channel? –

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. Social Media Today. The most important part of content is to actually get people to read it. We’re here to help! francoismat. Francois Mathieu. ActOnSoftware. Act-On Software, Inc. CopywriterTO. Rachel Foster.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. You can select a topic area and get that data at the account/domain level, not the contact level.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100