Onalytica B2B

JULY 15, 2015

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

KoMarketing Associates

JANUARY 19, 2022

LinkedIn, Twitter. LinkedIn , Twitter. Marketing Automation Platforms Like Marketo and Pardot. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience. I work on a small team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

APRIL 13, 2018

Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so. Tone, on the other hand, might differ across social channels depending on the audience and special circumstances. Can differ across social media channels and situations. What Is Voice & Tone, Exactly?

Social Media 134

Social Media Media Thought Leadership Marketo 134

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Social engagement. Why Do Sales Reps Need Social Engagement Insight To Win? Company information.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Please share your insights in the comments below, on Twitter , or on LinkedIn. In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.”

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

JUNE 18, 2018

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with?

Twitter 48

Twitter API Thought Leadership Marketo 48

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. What metrics do you use to measure your social media success?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

Social Media 113

Social Media SEO Media Lead Scoring 113

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of your followers inquire about your service?

Social Media 134

Social Media ROI Social Marketing Media 134

Adobe Experience Cloud Blog

MARCH 4, 2019

Having grown up with domestic terrorism, school shootings, accelerated climate change, and discontent directed toward the government and the media, it is a generation that’s interested in social and political causes. The students organized nationwide marches and campaigned on social media. Companies have taken sides, too.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K followers) X (Twitter): @julietrandall (2.5K

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. The Importance of Social Engagement Insight.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. Check out my entire article on Marketo, here.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Adobe Experience Cloud Blog

JULY 6, 2016

Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. Twitter: #Stickers and Video Length. Twitter (@twitter) June 27, 2016.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. And they were certainly not blind. Let’s do some math.

Social Media 109

Social Media Trust Marketing Paid Social Agency Click Rate 109

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. My head is spinning.

Marketo 48

Marketo Social Media Media Buzz 48

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. What metrics do you use to measure your social media success?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

Social Media 82

Social Media Media Paid Search Agency Work Management 82

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. Of course, there will still be some skepticism around using social intent data.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

EveryoneSocial

JUNE 11, 2019

Each has their own unique story, strategies, and reasons for focusing on social media and employee advocacy. Televerde’s Unique Mission Why Televerde Runs A Social Program. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. Televerde Adopts A Social Selling Platform.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79