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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Three Steps to Identify Trending Content

Adobe Experience Cloud Blog

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. More importantly, how do you ride the wave of a top trending topic before it starts trending?

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It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About

Adobe Experience Cloud Blog

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media.

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5 Trends that Will Define the Future of Marketing Automation

Adobe Experience Cloud Blog

In this blog, we’ll explore the top five trends that will define the future of marketing automation. Many marketers today excel in mainstay digital channels like email and social media. The Never-Ending Evolution of Social Media. The ever-changing landscape of social media further defines the future of marketing automation.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

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Marketing Trends: Human-Centric Advertising and Building Trust

Alaniz

Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. In the 2010’s, we witnessed the rise of influencer marketing, social media marketing, and brand messaging focused on mission and emotion. As we enter the new decade, it is essential that we recognize these upcoming changes.