KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. When you follow these tips it will help you align and improve your Twitter strategy which leads to your success. Have a Clearly Defined Plan and Strategy.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

APRIL 17, 2017

Social sharing icons. Social proof. Take these subject line writing tips out for a spin in your next email test! Here are five pro tips for email testing: Keep it simple. Subject line character length. Preheader text (text preview following the subject line). Personalization–first name, company name, address, etc.

Optimization 130

Optimization Tips Open Rate Click Rate 130

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Digital Asset Management 117

Digital Asset Management Social Media Work Management Marketing Management 117

Adobe Experience Cloud Blog

JUNE 14, 2018

Whether it’s teaching a coworker a new skill, mentoring an employee , or sharing information on social media, the old adage “sharing is caring” is especially true for fearless leaders. Are there any leadership success tips that I’ve missed? Tell me about them in the comments.

Tips 134

Tips Thought Leadership Sales Qualified Leads Creativity 134

Adobe Experience Cloud Blog

APRIL 13, 2018

Here are a few steps to help your brand find an authentic social media voice and tone, and why it’s so important to do so. Tone, on the other hand, might differ across social channels depending on the audience and special circumstances. Can differ across social media channels and situations. What Is Voice & Tone, Exactly?

Social Media 134

Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Here are five marketing tips that can help you centralize your vision to build your new business’ growth.

Tips 134

Tips Planning Business Paid Search Agency 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences. Tip #2: Use CRO Principles to Optimize Landing Pages. Web personalization, like Marketo Web Personalization , is a solution to this problem.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Evaluating how customers behave on a website or social media channel can provide a more vivid picture of their interests, enabling you to improve how you engage with them. And they, along with their inboxes, aren’t going anywhere—especially now that you have these three tips to increase engagement. Deliver quality communications.

Rules 134

Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

AUGUST 1, 2018

If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. It’s also known as social influence. The answer is quite simple, really: social media. Provide Proof. Be Grateful.

Advertising Channels 99

Advertising Channels Peer-to-peer Social Media Thought Leadership 99

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As humans, we look to others for social proof. This will keep social top of mind as a communication platform worth investing in. Followers. Engagement .

Social Media 134

Social Media Allocation Social Marketing Multi-Channel 134

Launch Marketing

APRIL 20, 2022

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 115

Twitter B2B Marketing B2B Thought Leadership DemandBase 115

Adobe Experience Cloud Blog

JUNE 21, 2017

Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion: Just Say ‘No’ to Distractions. Emails , advertisements (online and offline), and social campaigns should have a similar look and feel. Be Consistent. Don’t give up the farm!

Positioning 134

Positioning Conversion Tips Landing Pages 134

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Can you give marketers three tips to connect with these hard to reach decision makers? What metrics do you use to measure your social media success?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. In this post, I will run through how marketing can create a great paid social ad campaign and work with sales to ensure that both sides are happy with the leads it generates. Lastly, share actionable tips, but try not to be bossy.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

markempa

JUNE 29, 2009

That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  Tip 6: And that leads to the tip you’ll get from yours truly. 

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

Here are a few tips to help you win: Use the word “you” to speak directly to the reader. Social Proof. That’s why the subtle technique that great landing pages employ is social proof. Social proof is the reason you think a Twitter account is worth following because it has a lot of followers already.

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Marketing Insider Group

JANUARY 10, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Social Media Examiner has a great article on the subject.

Research 100

Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Include Social Media Buttons. Tools like Sharethis.com and Addthis.com let you install social media for Facebook, Twitter, Instagram, and other social channels on your site. There are a few techniques for incorporating social media buttons in a strategic way. Interested in learning more about social media marketing?”)

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Adobe Experience Cloud Blog

JULY 5, 2018

And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run.

Business 134

Business Marketo Social Media Ideal Customer Profiles 134

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape. Send an email, post on your social accounts, and keep posting.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . The post Customer Happiness | 4 Tips to Measure What Truly Matters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer Satisfaction 64

Customer Satisfaction Tips SMS Thought Leadership 64

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Can you give marketers three tips to connect with these hard to reach decision makers? What metrics do you use to measure your social media success?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. Integrate social selling techniques (e.g. However, outbound shouldn’t translate into “spray and pray.” connection requests, comments, shares) into the outreach cadence and sales plays.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. Location: Bethesda, MD, USA. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Think about the last time you watched a video and shared or liked it over social media. The post The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What was the reasoning behind the engagement? Did you laugh?

Planning 134

Planning Tips Advertising Mediums Amazon 134

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. If you find yourself in this boat, let me start with this, begin exploring your options now.

Linkedin 140

Linkedin Enterprise Management Work Management Marketing Management 140

Adobe Experience Cloud Blog

JANUARY 19, 2017

At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and Marketo Sales Insight application. Tips for Outbound Prospecting. There are definitely right and wrong ways to prospect.

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. Of course, there will still be some skepticism around using social intent data.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

SpotMe Blog

NOVEMBER 3, 2022

Here are 4 tips: Choose the right platform. Here are 4 tips for finding someone within your hybrid/virtual event budget: Check with professional organizations in your industry. And there are some great bots out there that can help with things like social media engagement or even providing customer support. What does that mean?

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52