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Industrial Marketing Today

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

However, is gated content still an effective lead generation tactic in the current environment of social media, RSS feeds, Slideshare and Docstoc? In other words, marketing content is locked behind a registration form or as some refer to it as “gated content.”. David is not alone in voicing this opinion.