Adobe Experience Cloud Blog
SEPTEMBER 10, 2013
Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. The Old Way. Putting a Structure in Place. Do not lie. Do think before you post.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
JULY 27, 2012
by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.
Customer Experience Matrix
SEPTEMBER 16, 2010
Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). In theory it should be possible for social media to provide a public forum for such issues.
Adobe Experience Cloud Blog
APRIL 9, 2009
I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? In my opinion, the first step is to look at the vendor's marketing expertise.
Adobe Experience Cloud Blog
AUGUST 27, 2008
A recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? I recently heard someone make the point that "everyone is the media now."
Adobe Experience Cloud Blog
MAY 24, 2017
As a content marketer at Marketo, I’m responsible for making sure a blog goes live five days a week that is informative, entertaining and offers value to our audience (based on a detailed matrix of topics and audiences). Internal Wiki. That source? Your own employees. . Why Create A Guest Blogging Program?
Expert insights. Personalized for you.
48 
Let's personalize your content