Ambal's Amusings
FEBRUARY 4, 2010
" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog.
Only B2B
MARCH 6, 2024
Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.
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Only B2B
MARCH 13, 2024
By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.
The Point
NOVEMBER 16, 2011
In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.
Martech
DECEMBER 9, 2021
Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example.
Ambal's Amusings
FEBRUARY 5, 2010
" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.
Webbiquity
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.
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