Adobe Experience Cloud Blog

NOVEMBER 25, 2014

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?

Social Media 48

Social Media Media B2B Thought Leadership Advertising Agencies 48

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

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Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 12, 2016

You may have seen screenshots or videos floating around on social media of your friends or family with fun overlays of dog faces, animations, and even face swaps (some that are downright horrifying). Snapchat Filters. Snapchat filters have been all the craze lately. What other objectives might be driving this effort?

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. If you are looking spread awareness about your brand , Facebook content has the potential to go viral. Both of these exist to enable users to interact and engage as they would on social media.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

OCTOBER 30, 2018

What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing. What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices. Will one of your creative campaigns go viral?

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Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. HOW – How can you deploy social media tactics for measurable success? Improve engagement?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Incentivize.

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Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

You could go after retention, using marketing techniques to create repeat customers; SEO , optimizing your web content to boost inbound traffic from search engines; or advertising , eliminating channels with poor performance and pouring more money into effective media. The key lesson is: Always continue testing.

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Promotion Funnel Advertising Top of Funnel Guidelines 128

Adobe Experience Cloud Blog

AUGUST 24, 2012

by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. Increased viral potential of your content and offers. You might be surprised with the results.

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Buzz Lead Generation Generation Viral Marketing 48

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee. Maria Pergolino.

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B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

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ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Give it an interesting, attention-grabbing title, for example, a harrowing title like, ‘The Hidden Reason Why Going Viral Might Hurt You’ and see what happens. It’s also consistent across your other pages and on social media and email marketing campaigns. Is it similar to what I’ve described? What might you implement?

Viral Marketing 134

Viral Marketing eCommerce Guidelines Top of Funnel 134

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Consider the flood of messages that erupt whenever anything newsworthy happens or something goes viral.

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Thought Leadership Viral Marketing Social Media Marketo 48

Adobe Experience Cloud Blog

OCTOBER 11, 2017

There are several free social media monitoring tools online that you can use to find ideas for content such as Google Trends, RiteTag, and TweetDeck. At Talkwalker, we use our very own Free Social Search tool to identify trending topics that have the potential of becoming the next big thing for our target audience.

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Trends Content Thought Leadership Viral Marketing 134

Ambal's Amusings

FEBRUARY 15, 2010

Offer monetization and virtual goods platforms, as well as social games providers clean up their act. Direct marketers begin to tap social media as a source for new customers, leads and sales. Create Viral Campaigns in 3 Easy Steps! Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

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Peer-to-peer Creativity Banner Ads Banners 100

SalesIntel

JUNE 21, 2021

Tracked based on consumer happiness, social media shares, and other metrics. This strategy went viral, resulting in the company’s rapid expansion. You can use Google Ads and social media ads to advertise your product or service, and you only pay the service provider when someone clicks on your ad.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results?

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

JUNE 29, 2009

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? Don’t let emails be boring while social media posts are fun and edgy.

Social Media 48

Social Media Media Campaigns Opt-out 48

Adobe Experience Cloud Blog

JULY 24, 2017

Many people have argued that knowledge cannot and should not be monetized, but if it leads to growth and success, and lends a certain viral quality because of its value, then why not? The post Content and the Knowledge Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Website Conversions.

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Marketing Automation Services Content Landing Pages Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 5, 2018

What keywords are to SEO, hashtags are to social media. A g iveaway with viral loop sharing. The post An Actionable Guide To Drive Leads on Instagram appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Focus on Hashtags. Giveaway Contests to Rapidly Build Email Lists.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

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B2B Marketing Content Marketing B2B Planning 100

Optinmonster

DECEMBER 14, 2021

Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Provides additional details about each contact like job roles and social media profiles. Adobe Marketo Engage. Adobe Marketo Engage uses behavior tracking to help you identify prime customers for engagement.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

LEADership

FEBRUARY 20, 2015

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral'

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40

Outgrow

OCTOBER 29, 2021

Native integration with numerous CRM tools like Marketo , HubSpot , Mailchimp , ActiveCampaign , etc. Using SweepWidgets, you can create giveaways, contests, and sweepstakes and quickly grow your network on social media and enhance your email list. . 90+ entry methods on numerous social media platforms.

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Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Take a quick peek on any social network and you will see that April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

OCTOBER 1, 2012

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Marketo: In your book you discuss the importance of utilizing LinkedIn groups versus Facebook fan pages, can you touch on this? It’s a completely different concept than anything else out there in social media.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Marketing Insider Group

FEBRUARY 3, 2011

Joe explains the final winner selection process: [We] got Andrew Spoeth (aka @ AndrewSpoeth ) of Marketo to be the Chair and run that function. While our nomination process is viral and may have some perception of “popularity,” it was used to get the word out so the judges could do the real work of evaluation. In Why Do You Tweet?

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Twitter Tips B2B Viral Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

Amid all of my day dreaming about how Haley was going to be the next big internet animal (I really want to go to SXSW), I got to thinking—how are viral internet memes made? In fact, she is so viral and shareable, her Facebook page has 1,237,246 likes and 519,451 people talking about her. Social Media' Pretty amazing.

Viral Marketing 48

Viral Marketing Internet Marketing Youtube Wikipedia 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

Leverage social media. By announcing news socially, you’re making it easy for people to share the news to their network. In a sense, you’re initiating virality. Make it easy for people to share by publishing the news on all of your active social media channels. Create a “cool factor” that will go viral.

Google 48

Google Advertising Agencies Brand Identity Branding 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Check it Out: Social Media Examiner.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) Video has emerged as a powerful tool for modern B2B sales teams.

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Video Marketing Sales Cycle Work Management Marketing Proposals 117

Adobe Experience Cloud Blog

JULY 9, 2013

We actually just checked this off of our marketing bucket list at Marketo! Who knows, maybe you’ll have a viral hit on your hands. We have really focused on this here at Marketo and have worked to build a great customer community. Measure and track the ROI of social media marketing. Go Mobile with My Marketing.

Lead Scoring 48

Lead Scoring Lead Ranking Budget Programs Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). In today’s highly social world, consumers rely on word of mouth more than ever when making a buying decision.

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