The Email Marketing Superhero: ALT Tag
Adobe Experience Cloud Blog
JANUARY 4, 2017
Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. In instances when you emails rely heavily on images, ALT tags come in handy.
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