Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Think outside your own discipline and integrate your tactics. Click and download FREE eBook from Marketo and ClickDocuments. Over to you.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. His time at LinkedIn was epic.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 295

Enterprise Management Sales Management Work Management Marketing Management 295

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Ambal's Amusings

JUNE 28, 2010

She is also adept at content marketing, international web marketing and social media marketing. Social media continues to grow in different countries and as it does we will see more trends emerging with regards to different cultural preferences. The different ways other cultures use social media and web marketing.

Social Media 100

Social Media Social Marketing Media Marketo 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . 3 Online-to-Offline Campaigns Made Possible with Marketo.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Let’s start by addressing this question thoroughly and then dive into tactics you can execute across your campaigns. Does Social Media Generate MQLs?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Marketers love to specialize. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Televerde

AUGUST 29, 2019

The emergence of new technologies and tactics is enabling B2B marketers to intelligently target accounts with similar demographics and needs and build coordinated plays to reach those accounts with advertising throughout the sales cycle. Correctly utilize your sales development reps. Focus on conversions over leads.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing & Strategy 61

markempa

JUNE 29, 2009

That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  Find out if these apply to your business.

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Case study 3 Marketo’s “ABM Playbook” campaign is another example of a successful ABM strategy.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2013

by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Our first guest will be author, keynote speaker, internet marketing and social media strategist Brian Carter. Interested in learning more highly effective tips and tactics for Facebook advertising?

Tactics 48

Tactics Facebook Advertisements Advertising 48

Adobe Experience Cloud Blog

JUNE 22, 2013

Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning.

Social Media 48

Social Media Media Thought Leadership Lead Ranking 48

Oktopost

SEPTEMBER 22, 2021

He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Changing the perception of this “mundane, tactical role” into one that actively boosts marketing’s overall strategic value is Amazon’s very own leader of marketing ops, Darrell Alfonso.

B2B Thought Leadership 125

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 125

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Generating and identifying quality leads requires effective tactics and targeting methods. It generates social media shares and inbound links. It also has a lower resource cost than many other marketing tactics. To do this you can use tactics like email and social media tools to bring potential leads to the landing page.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. Location: Bethesda, MD, USA. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. This tactic is surprisingly effective for companies of all sizes. Speaking of research, social media is another information-rich resource your buyers turn to. Social Media. What works?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! And thanks so much to all of our attendees for keepin’ it social. Get serious about social marketing. Use tactics that engage your prospects. Social media is a great way to widen your reach! We are trending in San Francisco. It matters!

Marketo 48

Marketo Allocation Enterprise Management Forrester 48

Adobe Experience Cloud Blog

MAY 6, 2014

That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan. Whether the program is an email sent out to your database, a pay-per-click ad, or a social campaign, your content can be the associated offer that drives conversion. Content Metrics.

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

Adobe Experience Cloud Blog

JANUARY 16, 2020

Buying an eCommerce store is not a simple process, as you need to be extremely tactical and switched on to ensure you invest in a worthwhile business. Social media momentum. Equally, you can benefit from, and build upon, the existing social media presence the business has. Positive / growing reputation.

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. HOW – How can you deploy social media tactics for measurable success?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Lake One

MAY 21, 2020

There are many ways and tactics to implement account-based marketing; however, it’s important to note that the framework of account based marketing is strategy , first and foremost. Marketo states that it’s a “customer experience-centric approach” in order to “generate more revenue faster and easier.”. A focused growth strategy.

Account Based Marketing 124

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 124

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Email marketing is one of the oldest but still most successful digital marketing tactics. Social Media. However, be wary of abusing this tactic or you will end up blocked from the groups.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. B2B Use of Social Media Will Grow In 2012. Small And Large B2Bs Are More Social.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Huptech Web

JULY 28, 2023

It involves different marketing strategies and tactics designed to identify and engage people who might be interested in your business’s offerings. Market Automation Lyra is the marketing manager and has to do many different things, like lead nurturing, social media management, and email campaigns.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52