Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As social marketers, we should always be monitoring social media engagement. Potential customers use social media to i nteract with brands.

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Social Media Allocation Social Marketing Multi-Channel 134

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Transparency Leads 118

The ABM Agency

JANUARY 9, 2023

It’s easy to set up and can be used across all digital marketing channels such as display, search, social media and video. Social Media. With social media platforms like Facebook and Instagram, contact targeting allows businesses like yours to reach out directly through sponsored posts (and other forms of advertising).

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

Adobe Experience Cloud Blog

NOVEMBER 30, 2016

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.

Spending 48

Spending Ads Mobile Advertising Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Roles and Responsibilities.

Social Media 48

Social Media Media Ad Building Paid Social Agency 48

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. The Investment: What it Takes According to Semrush, 80% of content marketers who are successful spend more than 10% of their marketing budgets on content.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. 4: Social Media Ads.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

MARCH 26, 2020

According to Gartner , Gen Z is “ready to spend” with an estimated $143.2 Access to and influence on their parents’ disposable income and spending decisions is also a consideration. A major function of social media and digital connection for Gen Z is to escape the stresses of teenage life. Use the power of social media.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

OCTOBER 21, 2020

With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. Tip 1: Increase your advertising when it’s advantageous.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Webbiquity

NOVEMBER 10, 2020

But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media?

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Social Media Media Marketing & Strategy Buyer Personas 40

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Social media advertising, when used as a supportive channel, has an immense opportunity. Short Timeline + Small Budget.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. They don’t want to spend the time necessarily doing a ton of research, but if you can provide something upfront that gives them a glimpse that’s a little more human, it can go a long way.”. Nontraditional Media Types to Consider. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

ClearVoice

APRIL 14, 2023

Customers taking desired actions A KPI measuring customer decisions typically involve measuring the degree to which they do things that don’t involve spending money. For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Adobe Experience Cloud Blog

MARCH 25, 2020

Employees were spending their days in back-to-back meetings that left them little time to complete the tasks and goals that were assigned during these meetings. While Ferris was writing about The Pareto Principle, companies like Marketo were creating marketing automation software that would make it possible to implement it on a larger scale.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. I love LinkedIn.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. Marketers love to specialize. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. It then analyzes those conversations to understand consumer attitudes about the brand.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

APRIL 1, 2019

Unfortunately, too many marketers make this rookie mistake, and they end up spending more time recovering from the fallout than engaging with consumers. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Adobe Experience Cloud Blog

JULY 13, 2013

Author: John McMalcolm Social media is growing in importance as a marketing tool , and it has enabled many large and small businesses to reach out to their target consumers more effectively. However, not every business has been able to make social media work for them. Lack of Understanding of Social Media Mechanics.

Social Media 48

Social Media Media Business Lock-In 48

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

JANUARY 16, 2020

The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. Social media momentum. There is no doubt that there is money to be made in eCommerce. Positive / growing reputation.

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eCommerce Buy Marketing & Strategy Social Media 124

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. B2B Use of Social Media Will Grow In 2012. Does your usage of social align with the survey results?

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! And thanks so much to all of our attendees for keepin’ it social. Social media is a great way to widen your reach! Social media empowers individuals and movements, is the intersection of service and marketing, and lets a company be more agile.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

BOP Design

DECEMBER 17, 2019

Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. For most companies with a comprehensive B2B marketing strategy, leads come from a variety of sources, including Organic Search, Paid Search, Email Marketing, Referrals, and Social Media (to name a few).

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Adobe Experience Cloud Blog

MAY 15, 2017

One particularly impactful way to increase the reach and effectiveness of your content is through employee advocacy: getting employees to share your brand’s content through their personal social media channels. If you already have a social media policy, make sure that it is widely distributed and accessible.

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98