Observations from the 2017 Marketo Summit
The Point
APRIL 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. BDR spam, anyone?). But here are my main observations from the week. Again, look at ABM. direct mail.
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