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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. BDR spam, anyone?). But here are my main observations from the week. Again, look at ABM. direct mail.

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How Social Media Can Act as a Primary Sales Channel for Your Business

Adobe Experience Cloud Blog

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

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Why Sales Needs Social Media Engagement Insight

Oktopost

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Spam detection. Social engagement. Why Do Sales Reps Need Social Engagement Insight To Win?

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How to Audit your Email Campaigns for Better Results

Webbiquity

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Keep away from words like “free” or “Act now” to avoid spam filters. They have also provided the phone number, hours of business, and the hashtag to find them on social media.

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AI in marketing: How to balance automation and the human touch

Martech

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. Understand how your audience uses social media. Your audience will tune you out or mark you as spam. Distrust but verify. We can now automate most of our marketing efforts.

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3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

Directive Agency

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies.

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In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Those days are long gone.