Vidyard

NOVEMBER 6, 2018

It was viewed by nearly 12,000 students and shared actively on social media. Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

MAY 9, 2018

How I Wowed to Win an Award Marketo was running a contest to identify the top 50 “fearless marketers.” ” To be considered, you had to share a 60-second video on social media explaining why you deserve this recognition. Here’s the full post with the video if you’d like to watch.

Advertising Agencies 75

Advertising Agencies Marketo Template Video Marketing 75

Vidyard

FEBRUARY 13, 2020

At the awareness stage, New Breed creates social media videos. Global leaders such as HubSpot, LinkedIn, Marketo, Microsoft, Outlook, Outreach, SalesLoft, Salesforce, and Zendesk rely on Vidyard to power their video content strategies and turn viewers into customers. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Vidyard

NOVEMBER 6, 2018

It was viewed by nearly 12,000 students and shared actively on social media. Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Runners-Up: CPower, Marketo. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

It was viewed by nearly 12,000 students and shared actively on social media. Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Runners-Up: CPower, Marketo. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

FEBRUARY 13, 2020

At the awareness stage, New Breed creates social media videos. Global leaders such as HubSpot, LinkedIn, Marketo, Microsoft, Outlook, Outreach, SalesLoft, Salesforce, and Zendesk rely on Vidyard to power their video content strategies and turn viewers into customers.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

SEPTEMBER 1, 2016

And as sales reps began using social media to create messages that were more personally relevant to each individual or business, conversions went up. First up is Marketo’s epic invitation to their Marketing Nation Summit event. When we started merging names into emails, click-through rates went up.

Examples 56

Examples Video Marketing Personalization Curation 56

Vidyard

NOVEMBER 11, 2016

SolarWinds continues to invest in video as a primary content medium for marketing and communications, brand and social media to build and engage its B2B buyer’s audience. With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

OCTOBER 20, 2014

From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email.

Video Marketing 50

Video Marketing Landing Pages Tagging Stats 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

OCTOBER 18, 2016

Having your videos on a social channel such as Facebook, Twitter, or YouTube are an amazing opportunity to build awareness, but are these videos funneling back into your website content? All social media platforms have the ability to build clickable calls-to-action.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

OCTOBER 3, 2018

Ensure proper coding and formatting Video libraries allow you to share content directly from the library to a variety of channels, including the ability to embed on your website, share on social media and more. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

OCTOBER 3, 2018

Ensure Proper Coding and Formatting Video libraries allow you to share content directly from the library to a variety of channels, including the ability to embed on your website, share on social media and more. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

SEPTEMBER 24, 2014

At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Honorable Mention: Bizible (a Marketo company), TimeTrade. Video has emerged as a powerful tool for modern B2B sales teams. Winner: Listen360. Runners-Up: AlayaCare, Datadog.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

OCTOBER 16, 2013

Jon Miller of Marketo recommends that when you’re shaping the perception of your company in this stage, you can repurpose webinars, create informational videos, and generate thought leadership topics to get your brand known as a go-to source for resources and industry news.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JANUARY 9, 2017

Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Know the company, their particular role, who they might report to, and what they are like as a person.

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Vidyard

APRIL 17, 2014

As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1.

Marketo 51

Marketo Top of Funnel Content Marketing Allocation 51

Vidyard

JANUARY 9, 2017

Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Know the company, their particular role, who they might report to, and what they are like as a person.

Conversion 50

Conversion Eye-Tracking Churn Rate Touchpoints 50

Vidyard

SEPTEMBER 18, 2020

Marketo has made personalized video work for its annual Marketing Nation Summit. For the 2018 event, Marketo created conference videos that invited prospects to attend using a unique blend of excitement and personalization.The video led to a 36% higher open rate and a 144% greater click-through rate. Just look at Marketo.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Learn From the Pros This landing page for Vidyard’s integration with Marketo uses personalized video.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

SEPTEMBER 18, 2020

Marketo has made personalized video work for its annual Marketing Nation Summit. For the 2018 event, Marketo created conference videos that invited prospects to attend using a unique blend of excitement and personalization.The video led to a 36% higher open rate and a 144% greater click-through rate. Just look at Marketo.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Vidyard

OCTOBER 11, 2017

Just as people scan social media looking for photos and mentions of themselves, you’re offering them the same dopamine hit in a B2B context. What results to companies like Marketo, Reltio, and Influitive see with it? Properly applied, it can: Increase click-throughs by 4.5x. Keep viewers watching for 35 percent longer.

Video Marketing 90

Video Marketing Personalization Advertising Mediums Banners 90

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

SEPTEMBER 14, 2020

In only four minutes, Vidyard’s Social Media Manager Charlie Rogers explains why you should add video to your emails, how to do it, and where to use it. Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 That’s why more and more marketers have started to rely on video. 10 Video in Email Best Practices 7.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 18, 2019

That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. How to Add Video in Email.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. TikTok Video 2.8

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

OCTOBER 20, 2015

Results : “Game of Social Thrones” was viewed nearly 1.5 million times and shared more than 53,000 times on social media. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Results : “Game of Social Thrones” was viewed nearly 1.5 million times and shared more than 53,000 times on social media. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50