Marketo and Social Media - B2B Marketing Zone

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else.

Lead Ranking

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

MAY 7, 2019

Say, for example, suppose you’re sponsoring a sales development conference in San Francisco: Host a related event: Start by looking at the conference roster and at social media to see who else will be there – PLUS companies who have a nearby office and aren’t going to the conference. Identify opportunity.

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B2B Marketing Zone

DiscoverOrg

7 Quick Wins for Sales and Marketing Alignment

Sales Intelligence: What to Expect When You’re Prospecting

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