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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. It also pulls in data from GA, GSC, and Google My Business (GMB) ads. Your Thoughts?

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Marketing Automation Systems are on the Rise

Webbiquity

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. Guest post by Gene Morris.

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Seven Ways to Humanize B2B Marketing

Webbiquity

The notion that business buyers are dispassionate and coldly rational is overstated. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. and 3) how exactly does that help the individual business buyer in his or her job?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) ” 3 Types of Schema Markup Content Marketers Should Know by Small Business Trends.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

So, is Pinterest worthwhile for business marketing? The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. ” 10 *Useful* Rules for Using Pinterest for Business [Infographic] by Unbounce.