Biznology

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Marketo promotes it. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Hubspot promotes it.

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15 experts define Agile Marketing

Biznology

– Jep Castelein, Marketo. Becoming good at agile marketing is a gradual process: there will be lots of small steps forwards, and I still have to meet a company that has the “ideal” agile marketing system. – Greg Meyer.