Push versus Pull Marketing: In B2B, You Need Both
Biznology
MARCH 28, 2013
Marketo promotes it. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Hubspot promotes it.
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