KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. 30 B2B Social Media Tips for 2016.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. ReTweeting. Original content. Offline events.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. I’ve listed each influencer and their social handles below. Missed the countdown? Want more details?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SnapApp

JANUARY 4, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. When they are most active on Twitter. Scope Out Successful Campaigns.

Research 61

Research Campaigns Tips Content 61

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. Nevertheless, here are 7 more reasons along with tips on how exactly to do it. . These testimonials should be posted on your website and used in social media campaigns as well. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. She continues to work as a documentary filmmaker and cinematographer, she has master’s and post-master’s degrees in the visual arts and a bachelor’s degree in social anthropology. Free registration here. )

Work Management 110

Work Management Marketing Management Advertising Agencies Paid Search Agency 110

Only B2B

FEBRUARY 7, 2018

You probably must be searching for all demand generation blogs possible to read and capture the best you can. Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Twitter URL: [link]. Twitter URL: [link]. Twitter URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Build Twitter Lists. Before an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

ClearVoice

DECEMBER 12, 2019

The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Convince & Convert. Mari Smith.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

OCTOBER 1, 2012

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. Building company followers adds social proof and lends credibility to your company profile.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

ClearVoice

NOVEMBER 2, 2018

Sponsor: Search Engine Land. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Some actionable tips include leading with verbs, not nouns, cutting copy length, reading copy out loud, and ensuring your content is concise, informative, and attractive. B2B Content Masterminds. Good stuff, right?

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Adobe Experience Cloud Blog

DECEMBER 3, 2015

Use your business card to drive social engagement. Despite the rise of social media, business cards remain a standard practice and represent a critical way that people exchange information when they meet face to face. They serve as an essential leave-behind, so use them as an opportunity to promote social interaction.

Tips 48

Tips Thought Leadership Marketo Ad Exchange 48

Adobe Experience Cloud Blog

MAY 19, 2017

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. The Marketing Benefits of Quora.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Only B2B

FEBRUARY 7, 2018

You probably must be searching for all demand generation blogs possible to read and capture the best you can. Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Twitter URL: [link]. Twitter URL: [link]. Twitter URL: [link].

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Ambal's Amusings

FEBRUARY 8, 2010

Blog Conversation Marketing Twitter portentint. "Twitter is a vast-self answering community. It’s also the ultimate search engine." Twitter is going to overtake Yahoo! and Bing for search market share. Yeah, you hear me: Search market share. Search the community, find your answers.

Marketo 100

Marketo Internet Marketing Communities Twitter 100

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 31, 2011

Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Digital B2B Marketing

FEBRUARY 21, 2012

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips? IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Maria Pergolino's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Consider the following tips for your B2B business : 1. Search engines. Social networks. News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. 21 Tips & Other Impressions from the Marketo User Summit. 21 Tips & Other Impressions from the Marketo User Summit.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Blog WritingWhitePapers Twitter Mike_Stelzner. Social Media Examiner. Michael Stelzner. Facebook users will top 450 million.

Social Media 100

Social Media Media Paper Copywriting 100

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ".

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath Albee's Tip. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria Pergolino's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

Here are 5 tips to help you help your customers (with thanks to Jay Baer). Tip 1 – Identify Customer Needs. While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer. Tip 3 – Market Your Marketing.

Tips 48

Tips Content Lead Scoring Lead Ranking 48

Ambal's Amusings

JUNE 9, 2010

Blog Illuminating the Future Twitter brittonmanasco. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

Blog Illuminating the Future Twitter brittonmanasco. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

FEBRUARY 15, 2010

" Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. Website Kwanzoo Twitter iyermani. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. Email marketing goes social. Marketing must change for a social world. Mashable.com.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100