Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. For example, check out Marketo’s boards: [link]. The pinning of handbags and skirts, directly or through fans, is a great way for retailers to socially market their goods, but companies that sell $20k consulting packages or $400k aircraft engines still don’t have Pinterest in their marketing plans.  Content—Do you have some interesting content that has done well on other social channels?  They’re basically the same rules as Yahoo search circa 1996.  MORE >>

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies. So, here are five key ways B2B marketing professionals can leverage social media. Attract leads at scale once your brand 'tips' in the social web. MORE >>

Interview with Terry Whalen from CPC Search. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. Jep: What are some of the key differences in running a B2B paid search campaign vs. a B2C campaign? MORE >>

Here are 5 tips for creating your influencer marketing strategy. FollowerWonk : FollowerWonk is a search tool for twitter allowing you to search on profile data, for example: This will provide you with all Twitter users who match your search criteria: It provides additional metrics around each user including influence, number of followers and following. It let’s you search for people on Google+, and it allows you to segment your results using data people use when completing their Google+ profiles. Measuring true social influence is a difficult task. MORE >>

Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking , Neal is a popular social media conference speaker who is also known for his award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.” Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. MORE >>