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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Improve campaign measurement. Test more. This year, test something in every campaign.

28 (of the) Best Business Blogging Guides and Tips of 2013


Optimize your blog for search? Best Business Blogging Guides and Tips. Rebekah Radice explains why post titles are so important, the four objectives a post title should achieve, and a handful of tips to help craft compelling titles, such as keeping them concise: “It has been found that titles with eight words or less perform best.” Best Tips for Beginning Bloggers.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Marketo, Pardot) with your Webinar platform (e.g. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Leverage social media to extend the reach of your campaign.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012


As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. tips for managing Twitter in just 20 minutes a day by Nashville Business Journal.

22 Noteworthy Content Marketing Guides and Tips


According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. ” She then serves up six practical tips for thinking like a journalist. Content marketing is a hot topic. Image credit: Intergage. by bowden2bowden blog.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. Over 70% of SlideShare traffic comes from targeted searches by professionals looking for specific solutions. To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords.

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s what we’ve learned!

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Slidecast: Getting Leads (and More!) From Your Blog

The Point

From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. • How to use links and tags to generate better search rankings and more leads …. • 3 critical techniques for more effective post titles …. Access my free Slidecast on “ Getting Leads (and More!) Access the free Slidecast here.

6 Tips to Increase Your Email Marketing ROI

Content Standard

close second (67 percent) was organic search. Here are six tips to help you increase your email marketing ROI. 1. If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. 2. Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet. Timing Is Key.

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Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. In fact, 55% of B2B buyers do their research by using social networks, according to a study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts.  Be authentic.

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

Modern B2B Marketing

Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1.  For example, check out Marketo’s boards: [link]. 2.  It’s a great opportunity for additional promotion of b2b campaigns. Content—Do you have some interesting content that has done well on other social channels?  For that alone it’s an amazing resource. Outdoors.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking , Neal is a popular social media conference speaker who is also known for his award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further. Engaging on social media platforms can feel overwhelming at times.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic.

How to Integrate Social Media and Blogging from The Art of Social Media

Modern B2B Marketing

Seth Godin. A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Social Media b2b Consumer We hope so. Add drama.

How Guest Blogging Grows Your Business and Improves Your Search Ranking

Fearless Competitor

“Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.” in his recent book “ How to Create Compelling Content that Ranks Well in Search Engines , he dedicates an entire chapter to guest posts! It’s one of the best ways to build an audience for content that ranks well in search engines.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

Here are 5 tips to help you help your customers (with thanks to Jay Baer). Tip 1 – Identify Customer Needs. While search engine data, social chatter, and web analytics offer helpful data, sometimes the very best approach is to pick up the telephone and talk to your customer. Tip 2 – Map Customer Needs to Useful Marketing Content. Tip 3 – Market Your Marketing.

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Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network

Modern B2B Marketing

So, I did a simple search that revealed a fairly basic definition: “Penguinologist is a career in studying penguins and their complex lives”. I’m thinking the same thing you are—what in the world does that mean?! So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1. Yes, you read that correctly.) Otherwise, you won’t be memorable.

Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

read a recent article from  Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It got me thinking how great this would be if every Marketo employee had an optimized Linkedin profile that linking to the Marketo company page and actively sharing Marketo content and news. What do you think of our initiative here at Marketo?

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Marketing

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. As social selling magnate Nancy Nardin  would sa y, “Social is personal!”. Measure Your Success with the Social Selling Index (SSI).

Tips & Tricks to Leverage the Powerful Combination of Print and Digital

Modern B2B Marketing

Use your business card to drive social engagement. Despite the rise of social media, business cards remain a standard practice and represent a critical way that people exchange information when they meet face to face. They serve as an essential leave-behind, so use them as an opportunity to promote social interaction. annually worldwide. That’s billion with a “b”—and it’s huge.

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21 Fantastic Facebook Marketing Guides


On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. by Marketo Blog. Best Guides to Facebook Graph Search. Many (most?)

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one. How Does Lead Response Time Impact Sales? Or is it? Cheers!

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

But aside from simply posting it across your social media channels, what else can you do? How to find sources to interview: You’ve probably heard of great platforms such as BuzzSumo or BuzzStream, where you can search for influencers within your industry, but have you ever thought about using HARO? Use the Problem-Agitate-Solve (PAS) formula on social media.

Why Writing Guest Posts Should Be Very Important to You

Fearless Competitor

Brian Clark, aka @copyblogger , a top content marketing expert, says that guest posts are one of the best ways to build your business with content – so much so that he dedicated an entire chapter of his ebook “ How to Create Compelling Content that Ranks Well in Search Engines ”  to the power of guest posts. We love comments and those who share on social media.

Expert Advice for B2B Marketing: 5 Tips from Thought Leaders

Fearless Competitor

B2B Demand Generation | 5 Tips from the Pros. Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you , as it’s simple and clear. The Top 5 Tips for Better B2B Marketing are: 1. Relevant Social Networks. Social Bookmarking sites. Paid Search. Editor’s Note: Find New Customers uses all of these approaches – except paid search. The previous tip underscored the importance of a varied marketing strategy. What do you think of those five tips?

9 Indispensable B2B Social Media White Papers

Social Media B2B

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Social Media for the B2B Sphere. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. 3. Finding B2B Marketing Success Integrating Social Media and Search.

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4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself. 1. Comprehensive But you want to take your marketing to the next level by exploring areas such as social marketing, segmentation with dynamic content, or improving the way you work with sales to get the highest returns on your marketing efforts.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. SOCIAL MEDIA CISCO : Established a social media listening center.

B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation.  To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts.

Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Here are 5 tips for creating your influencer marketing strategy. FollowerWonk : FollowerWonk is a search tool for twitter allowing you to search on profile data, for example: This will provide you with all Twitter users who match your search criteria: It provides additional metrics around each user including influence, number of followers and following. b.

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips? Constant Contact has done a good job of creating a collection of quick tips in a simple graphical format. CSC does have a Pinterest page here but it cannot be found through Pinterest’s user search. Pinterest is the marketing flavor du jour. IBM Juniper CSC. CSC

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Modern B2B Marketing

Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Keep the Company Description Short :  You might notice I didn’t use the full Marketo boiler plate description on my Products and Services page.  Have you seen the changes to the LinkedIn Company Pages?  This looks messy and can be disturbing. 

5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Leveraging relevant keywords ensures that the content is optimized and your press release can be found when prospects are searching for information. 4.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – – Marketing software. Social Media Bouncer. Social Media #B2BMarketing

Seven of the Best Guides to Marketing with Pinterest of 2012


And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it? The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. How To Get The Most Out Of Pinterest by Search Engine People.

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. Time management skills.

4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them

Modern B2B Marketing

Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With that in mind, I recommend you start by simply searching on Twitter for people to follow for 5-10 minutes a day, every day. Social Media b2b Consumer