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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

Futerra , a sustainability consultancy recently asked a sampling of 1,000 consumers in the US and UK an important question. “Do The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

Futerra , a sustainability consultancy recently asked a sampling of 1,000 consumers in the US and UK an important question. “Do The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana.

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Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers

Vidyard

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. And Don’t Forget to Sample the Refreshments.

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3 Ways to Make Controversial Content Work for Your Brand

Adobe Experience Cloud Blog

A few members of our team went visited 9 different hotels in order to gather 36 samples from various surfaces. These ideas typically force audiences to rethink a common belief or rely heavily on a shocking visual. Consider “ Hotel Hygiene Exposed ,” which we created for our client Travelmath. Stir up a debate. .

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Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers

Vidyard

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

Marketo has an excellent template that covers almost all of the bases, and you can find it as an Excel file here. While these templates are great, they don’t mention video outright, or are limited to YouTube. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

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