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Three Steps to A/B Testing in Marketo

SmartBug Media

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. Understanding A/B Tests in Marketo. The Marketo Email Program is ideal for batch emails.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

Views You Can Use: How to Measure and Maximize Video’s Impact Throughout the Funnel. Here are a few samples: TOFU. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. viewed nearly 50% of the time).

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. From there, you can create custom reports or view store visit conversion data at the campaign, ad group, ad, or keyword level. That’s life.

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What Key Marketing Metrics Matter for Your Website?

Adobe Experience Cloud Blog

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. On a website that would result in one returning user, three sessions, and 12 page views. Page metrics show you the most viewed pages and average time spent, along with the least viewed pages.

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Increase Conversions With a Content Marketing Platform

Adobe Experience Cloud Blog

We realized that our emails were being viewed by thousands of people but most weren’t going through a review process anywhere close to what it took for an article to publish on our website. Just because an article is getting a ton of views, doesn’t mean those views are from your target audience. Effective Content Analytics.