Adobe Experience Cloud Blog

MARCH 11, 2016

” Well, as a field marketer, I work to create strong relationships with members of our enterprise sales team. Every little bit of help you can provide to your sales rep will make your collaboration more successful. Think about the sales aliases they should belong to, as well as perhaps any fun social ones. What is a lead

Ad Building 48

Ad Building B2B Thought Leadership Marketo Advertising Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. In fact, this event was probably just getting him into the end zone, with a steady drip of relevant emails and sales touches to add the final nudges. .

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business. Do not make personal attacks or speak negatively about Marketo employees, customers, prospects, etc. Social as a Thoughtful Business Channel. Putting a Structure in Place.

Social Media 48

Social Media Media Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2009

Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. I gently pushed to align marketing with sales , but the old model was too ingrained in the organization.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010 Sales Leadership: Time Management Tips. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What do you see as the biggest oversight by marketers in terms of lead generation?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48