B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Marketing Interactions
SEPTEMBER 20, 2018
This leads to expansion opportunities via cross- and up-sell potential. Similarly, if only one person at the company knows how to use your solution and he or she leaves, you’re left with an orphaned solution destined to become shelfware, which leads to a lost customer. Originally published on Marketo Blog.
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