Remove sales sales-lead

Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

This leads to expansion opportunities via cross- and up-sell potential. Similarly, if only one person at the company knows how to use your solution and he or she leaves, you’re left with an orphaned solution destined to become shelfware, which leads to a lost customer. Originally published on Marketo Blog.