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ANNUITAS
MARCH 21, 2023
Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. Let’s dig in to these new and advanced features. conversations to date.
ANNUITAS
MAY 13, 2021
Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?
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ANNUITAS
MAY 24, 2011
We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). For example, how does your organization define a “lead”?
ANNUITAS
NOVEMBER 16, 2020
With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. She is very active in the demand technology community. Certifications (and more!): Outside the office, Jenny is a runner, food lover, and proud boy mom. .
ANNUITAS
MARCH 4, 2020
Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. Yet the reality has lost some steam. Upper funnel focused. Tactician-level execution vs. executive-level vision.
ANNUITAS
MAY 13, 2020
Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? Demand Marketing should be held to a clear, high standard of incremental – i.e., ‘net’ – contribution to sales. What do CFOs and CROs have in common? What do we mean by lift? Incrementality.
ANNUITAS
AUGUST 27, 2020
You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.
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