Chairs are Dead—and Other B2B Marketing Hogwash
ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Note this quote from Marketo. How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales. These false pronouncements are having a severe negative impact on sales performance.”.
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