LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

DECEMBER 14, 2010

To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. When you’re doing projects, you’re busy and you don’t spend enough time doing sales. Both of those are independent from Marketo, and done in my own time.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. that is one of the great suggestions in Marketo’s book). Heck, why not nurture customers too? Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

APRIL 29, 2009

Genius.com B2B Marketing for Faster Sales Blog. Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). I really like their CTO Steve Woods’ blog: Digital Body Language.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And because it’s synced with the CRM, all this info is also available to the sales people. Collaboration. Social Media Monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 30, 2010

One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. They add these insights to a notes field, which is typically the first thing a sales rep looks at when they receive a new lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

AUGUST 11, 2009

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. If the sales folks are complaining about poor-quality leads, remember that one way to increase lead quality is to raise the number of mandatory fields in your form.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100