Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

OCTOBER 9, 2015

This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. viewed nearly 50% of the time).

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100