DiscoverOrg

APRIL 5, 2016

It’s an amazing time to be a consumer of sales data. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. What will it deliver to the sales process next to fuel sales?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

JANUARY 8, 2019

I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. The sales use case. In sales, we’re already starting to use big-data driven insights. Bringing predictive data into the sales workflow. I see it used here and there today.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

MARCH 25, 2019

Knowing the physical location of your prospect is key to your marketing and sales efforts. Many of the high-value accounts have several office locations (Dublin, Boston, San Francisco) – and there was no guarantee their VP of Sales worked in one location or another. Shout out to our great co-hosts, Gong and Marketo !).

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

MARCH 27, 2017

Account-Based Sales Development. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts. Impact – Do the efforts and ABM programs you’re running impact the sale?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. 7-quick-wins-sales-marketing-alignment. Sales and marketing have always relied on each other.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too. JUST KIDDING.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 21, 2014

For example, we send out emails from UnifiedMail , Marketo , Intermedia and Sendgrid , so we have to authorize the IP addresses from those senders as DiscoverOrg even though they may be owned or hosted by third parties. Here’s a step-by-step guide to setting up your SPF Record: [link].

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136