The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? I, for one, don’t think the reasons are that complex. promotional).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Ambal's Amusings

MAY 27, 2010

I call it the Rule of 5. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

MAY 11, 2015

Sure, data rules the roost. Creative is the “secret sauce” that sets one campaign, one white paper, one ebook, one Webinar apart from another. Conversely, even the best data and the perfect offer can be undone by subpar copy and design. When it comes to marketing success, data and content are simply the foundation.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

MAY 8, 2012

However, as a rule, copy length depends primarily on two factors: the type of campaign, and the type of offer. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. 6 Rules for Content Marketing : Blog post. Chief Content Officer, MarketingProfs.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Our primary rule for gated content is to gate our research papers. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JULY 6, 2012

From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short. In Marketo and most marketing automation applications, you are provided both a text and an HTML email.

Optimization 48

Optimization Mobile Marketing Landing Pages Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. The New Rules of Viral Marketing. The News Rules of Outsourcing B2B Marketing. The New Rules of Sales Enablement. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? There are no hard rules, and you have to find your own balance to meet your own audience and lead goals.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 1, 2010

Adjusting lead scoring rules and sales alerts by stage. For a deeper dive into Marketo’s unique methodology and best practices, see The Marketo Revenue Cycle Analytics white paper. The Methodology behind Revenue Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Analytics 48

Analytics Lead Ranking Lead Scoring Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2010

There are many ways to do this, like compiling blog and web content in a white paper, or by using brochure content as the foundation for a new video. . When rewriting you want to ensure you follow the six rules of content marketing to ensure the rewrite is compelling and more successful than the original.

Optimization 48

Optimization Content Marketing RSS Trade Show 48

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Is your firm doing everything it can to take advantage of this trend?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Convince & Convert

OCTOBER 2, 2013

This is now the rule and not the exception. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Hire Professional Journalists/Writers. Why shouldn’t you do the same?

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not. Mid-stage content.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? What kind of content type do they prefer?

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Content 133

Content Paper User-Generated Content Thought Leadership 133

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

B2B Marketing Zone Posts

MARCH 3, 2010

Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. David Meerman Scott’s updated version of The New Rules of Marketing and PR promises even more. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

SmartBug Media

FEBRUARY 17, 2020

You trade your email for a white paper or to sign up for a mailing list, and just above the “agree” button is a little checkbox that usually says something along the lines of “Yes, it’s OK to send me promotional emails.”. There is no hard and fast rule for how you should pace this growth. Utilize Double Opt-In. What the heck?!”.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Industrial Marketing Today

OCTOBER 13, 2010

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. He should know, he is the author of the bestseller “ New Rules of Marketing & PR.”. See White Papers: Lift Your Barrier? ).

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

APRIL 19, 2016

Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. HubSpot Pricing.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. A good rule of thumb is that you should have one property per website or per group of sites with the same experience. Forums, subdomains, landing pages.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. Ensure the rules are spelled out clearly and are easy to follow. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Heinz Marketing

JULY 16, 2018

There should be some kind of rule, once it gets to that level, where we’re forced to meet each other, because I don’t think we’ve ever actually shaken hands and met the other person. How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” It is all yours.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

SnapApp

DECEMBER 12, 2017

Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. You register for a white paper download. Marketers will play a role in creating campaign templates and developing governance rules. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

The ABM Agency

FEBRUARY 16, 2021

The exact channels used—as well as how and when—will differ by campaign, but the general rule of thumb stays the same: Go with an omnichannel approach. Some typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on assets below. .

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Martech

APRIL 15, 2022

It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Some of the biggest names in this sphere include Marketo, HubSpot and Salesforce Pardot. Email marketing. Email marketing has long been the mainstay of B2B e-commerce.

Marketing AI 119

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 119

Full Circle Insights

MAY 10, 2021

The 80/20 rule is widely applied to so many situations, including experimentation in marketing. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Take Calculated Risks, Evaluate and Learn. Additional Resources. Case Studies. Infographics.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98