Industrial Marketing Today

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Tags: B2B Lead Generation Industrial Marketing Strategies Sales Strategies Eloqua Industrial Marketing lead scoring Marketing Qualified Leads (MQLs) Marketo Sales Qualified Leads (SQLs).

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

From Marketo : Lead Scoring Success Kit. Real World Rules for Lead Scoring & Prioritization. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. I hope you find these resources helpful. Note: Some of them do require you to register before downloading). Lead Scoring Cheat Sheet.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

He should know, he is the author of the bestseller “ New Rules of Marketing & PR.”. David Meerman Scott has said “Content from white papers and eBooks would be downloaded between 20 times to 50 times more if they were offered without a registration gate in front of the download.” David is not alone in voicing this opinion.