SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Adopt in 2020: Giving Creativity a Larger Role for Higher ROI. What’s exciting about BERT, is that it supports the mission of engagement marketing.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

APRIL 19, 2019

By figuring everything out beforehand, your campaign’s resources will stretch further and your ROI will be more concrete. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Promote across online channels.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. Heidi Bullock, vice president of demand generation at Marketo. 6-7 in San Francisco. Kitchener, Ontario – Sept.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

JANUARY 15, 2020

83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Digital marketing offers measurable ROI. Email marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Getting from a live video broadcast to ROI is a process: engage, distribute, convert, and close. Conversions or Goal Success.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Adobe Experience Cloud Blog

APRIL 20, 2018

Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube. Can you accurately measure ROI ? Web personalization collects behavioral insights on each visitor, even the anonymous ones. Are you drawing in qualified leads?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. 6-7 in San Francisco Kitchener, Ontario – Sept. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Check out the No Lift Install System YouTube channel to browse their full library of videos. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. 6-7 in San Francisco Kitchener, Ontario – Sept. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

We have a motto here at Marketo, “ONE TEAM.” Our marketing team even has goals tied to ROI like opportunities created, pipeline generated, and revenue won. But with an engagement platform , we can prove our marketing program ROI to track exactly how we’re helping sales influence and close deals.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

SpotMe Blog

SEPTEMBER 15, 2022

Speed up content production & maximize ROI. By repurposing your event content, you increase your ROI (return on investment). There are metrics you can use to calculate your event ROI. You tend to see the ROI in the long run when you’ve repurposed your content and it brings people to your products or services in the future.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. short-form video and photos on Instagram , long-form video on YouTube). Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

ConvertKit

JANUARY 15, 2021

Chapter #7: Measurement and ROI. Well, Marketo decided to find out. Marketo 2018 ). Chapter #7: Measurement and ROI. Here we’ve collected the most recent stats around email marketing ROI—along with tips for measuring and optimizing your email marketing efforts. Bonus measurement and ROI email marketing statistics.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are they watching videos on your YouTube channel? Once you have clear metrics on your various campaigns and platforms, it’s time to make tough decisions and cut what doesn’t provide any ROI.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Engagio

JULY 18, 2019

Watch on YouTube ). Brandon: This is what a marketer demand markers have been doing for the last… Jon: Yeah exactly that’s why we kind of built Marketo. I sat down with Jon Miller, CEO of Engagio and asked him his thoughts about why this is happening, and why more organizations are turning to ABM. Here’s Jon.

Demand 66

Demand Account Based Marketing ABM Webinar Metrics 66

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

” Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

JULY 17, 2015

That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Anyword

SEPTEMBER 29, 2021

The company claims that more than 1 million experiments have been run on its platform, while its technology can increase ROI by up to ten times. Their technology relies on AI to personalize ads according to user behavior and so increase their clients’ ROI. Programmatic Advertising. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

NOVEMBER 6, 2018

The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

And who knows more about return on investment, or ROI, than marketers? Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Upload the video to YouTube and send him/her a link, or send the video via email.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65