ViewPoint

APRIL 18, 2013

Via Marketo B2B Marketing and Sales Blog. Do you have a resource from your sphere to share? A successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. Are You Selling At Every Level? You need to learn to be tough.

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

ViewPoint

SEPTEMBER 22, 2015

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) One way to look at this is to say that assuming the same amount of time is available (marketing and sales resources) AND ABM increases the amount of time per prospect, it will be important to pick your prospects well.

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Ranking 120

ViewPoint

JUNE 7, 2016

The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Set sales straight—it’s a win win. Many sales reps lack insights on the best way to follow up on a lead.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

AUGUST 30, 2012

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. It’s becoming a marketing automation platform, if it hasn’t already.” Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. It’s becoming a marketing automation platform, if it hasn’t already.” Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JULY 11, 2011

Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. The sales cycle may grow longer as larger companies are targeted. Target market challenges. Significant market competition from established packaged and on-demand vendors.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120