Industrial Marketing Today

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. I hope you find these resources helpful. From Marketo : Lead Scoring Success Kit. I don’t want to claim that this is the definitive list of lead scoring resources. Lead Scoring Cheat Sheet. Iterative Scoring.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Instead I’ll point you to two excellent resources that I’ve found. The Definitive Guide to Lead Nurturing from Marketo.

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Lead scoring has become very important in today’s B2B marketing.