Adobe Experience Cloud Blog

APRIL 20, 2018

When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. Deliver Relevant, Personalized Content to Every Buyer. And content marketing plays a big role in this.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. Knowing your audiences’ interests allows you to create smarter, more relevant messaging strategies. Capitalize on Media Preferences.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

SalesIntel

NOVEMBER 17, 2022

Competitive advantag e: By optimizing your website and content for relevant keywords, you can gain a competitive advantage over other edtech companies that are not using SEO effectively. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Asks a relevant, persona-driven question. For example, Gary Vaynerchuk uses his website to blog about relevant content he believes in, lists the events he’s attending, and direct visitors to his social accounts: Define yourself: How do you want to be perceived?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

In order to stay front-and-center we need to make sure that we deliver relevant messages to them both on and off of our websites. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video. We’ll use an ecommerce store as an example here.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 4, 2019

Check which channels they put their energies into, and start targeting them too: your chances of getting noticed by the relevant audience will double. Skip YouTube. For example, Inoreader will help you find relevant content and keep up with your favorite information sources. Not ready to make videos?

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

PureB2B

APRIL 20, 2017

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different. Online Advertising.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Adobe Experience Cloud Blog

MAY 29, 2013

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Marketo has hosted 4 Hangout On Air’s over a period of two months. The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. Register for the Hangout here.

Lead Scoring 48

Lead Scoring Lead Ranking Google Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. When it comes to impressing your Valentine, the more specifics you know, the more relevant (and the more appreciated) your date will be. What colors does he/she most frequently wear?

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

PureB2B

APRIL 20, 2017

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different. Online Advertising.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. The valuable insights you can gather from webinars make up for their cost in many ways.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Evolve the way marketing is run: For example, because your marketing automation platform allows you to be more precise about the content you deliver and to whom, it may make sense for your team to consider delivering very focused and relevant content to prospects instead of a newsletter with bundled content. This can be on-demand or onsite.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. It’s important to use these at their full potential and direct your prospects to the most relevant content at the time when they want it the most.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. Let’s take a look: Engagement marketing is about engaging people : A s Individuals: Today’s buyers need hyper-relevant communications. Inspiration in the Nation!

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

SpotMe Blog

SEPTEMBER 15, 2022

Make a conscious effort to ensure your event content will remain relevant for some time in the future. Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? Top marketing tools such as Salesforce, Marketo, and Hubspot do this.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? This is something that digital publishers do really well, including sites like Netflix and YouTube.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. “It’s also increasingly something we can interact with – leaning forward, and engaged. .”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

TrustRadius Marketing

APRIL 1, 2021

You can filter TrustMaps by company size, to get a birds-eye view of the products in a category that are relevant to companies like yours. Step 3: See how the products used by other companies of your size compare, based on satisfaction and relevance. Step 1: Search for a product name and click on the listing (for example, “ Marketo ”).

Software 59

Software Product Comparison Click Rate 59

Anyword

SEPTEMBER 29, 2021

The smart marketer knows that they must be present on as many platforms as possible with content that is relevant to a particular audience. This permits a marketer to deliver a service that is optimally relevant and even pleasantly surprising. AI Copywriting Tools. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

JULY 15, 2010

Follow with relevance – Connect to significant people, thought leaders, industry experts and encourage others to follow you. 4. DON’T update what you had for breakfast unless it’s somehow relevant to your audience. Connections – Connect only to those who are relevant. Sites to test for your marketing include: YouTube.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Vidyard

MAY 11, 2016

So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that. Simply define the filters, upload the assets, and press play. The stack takes care of the rest.

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

APRIL 29, 2016

Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Segmentation. Share your thoughts in the comments below!

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 11, 2014

Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. That means that there’s a huge opportunity to increase relevancy for marketers. v=ITjsb22-EwQ&feature=kp. v=GtJx_pZjvzc.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tradeshows, industry associations, and seminars all remain relevant. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Outgrow

JULY 1, 2021

Radical Relevancy. Using highly relevant content. And we learnt a new term – Radical Relevancy ! The Podcast – Youtility and Radical Relevancy with Jay Baer. And so for groups like that it’s how do we unlock influence on LinkedIn or Twitter or even YouTube or blogs, etc. Advice for podcast hosts.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52