ViewPoint

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Good Reads for B2B Sales - Sales Intelligence with Google

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Tap CRM to Give Your Customers a Pleasant Surprise.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

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Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Build A Content Hub That Converts. Via B2B Marketing Insider. Report: Data, content drive email marketing.

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Good Reads for B2B Sales - Selling at Every Level

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo B2B Marketing and Sales Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Are You Paying Enough Attention To Your Sales Teams?

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Is Your Web-based Content Driving Away Sales Leads

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source: Marketo ). It gets worse, since even if the buyer finds you, IDG Communications says: IT buyers found relevant content on a vendor’s website only 42 percent of the time. The lack of relevancy for the prospect reduced the vendor's chance of closing a sale by 45 percent. source: Google ). way less than half).

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Does Your Sales Team Know How to Follow-Up on a Lead?

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The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Make sure all correspondence is relevant to the prospect—not just “I am looking forward to speaking with you”. Set sales straight—it’s a win win.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting. As marketers get more sophisticated and get a better understanding of how their buyers are going through the buying process and learn what their triggers are, then they bring more relevance to reporting. Marketing and Sales Alignment: Beyond the Tipping Point.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s only going to increase in its relevance.” All of this is occurring in the context of the “grand effort toward revenue production.