Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Marketo marketing automation platform makes lead follow up easy. How did you fix it? We would love to hear in the comments below.

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Adobe Experience Cloud Blog

AUGUST 15, 2018

Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising. Without leads, we have no one to sell to.

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Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves.

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Adobe Experience Cloud Blog

MARCH 14, 2013

I gave an example of multi-touch attribution in my post, The ROI of Paid Social Media Ads. Market Mix Modeling (MMM) shows how sales volume outcomes are dependent on various independent marketing touches and other non-marketing factors by using statistical techniques, such as regression.

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