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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. Focus on the quality of my leads, not the quantity.

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Reachforce Jigsaw B2B Marketing Work Management 48
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Top 10 Demand Generation Resolutions for 2014

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Use more infographics. Clean up your database.

Demand Generation Agencies 100
Demand Generation Agencies Demand Generation Demand Autoresponders 100
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